16 Comments
Mar 10Liked by Kern Carter

love this Kern! turn it up!

Expand full comment

Congratulations on the book AND the upcoming launch! I love the idea of book launches being celebrations. I'm definitely a bit more on the "let's keep it nice and calm" side of life, but writing a book is like giving birth! Let's celebrate!

Expand full comment
Mar 14Liked by Kern Carter

This sounds like a tremendous idea Kern for a book event , it is unique and creative.

However exercise caution: listening to podcasts on author self-marketing, the message I get from initial from their exuberant expectation. Is the timing right ? would you host an event in a high inflation ;high interest rate ; housing/cost of living crisis ? or a booming economy ? So what are the big boys in publishing doing - take the lead without having to invest in marketing intelligence? Good luck for your event.

Expand full comment

I did a BIG launch for my first thriller, 'Bone by Bone'. I loved the idea it was a celebration, a new genre of book for me (I'd had 8 books published previously), it was the first book launch of mine my daughter would get to attend and I wanted to it to be a spectacle and to be special for me and for the people who took the time to come and everyone who supported me as a writer.

I asked a cake artist to make a cake inspired by the book. We drank Prosecco. There was a photographer and press. I had an actor co-read extracts from the book with me. I blagged a designer dress. It was amazing.

It set the stage for the next two book launches - all with cake and fizz, photographers, press, actors working with me. It was wonderful and also very stressful and a lot of work to organise.

So for my fourth thriller, I went totally low key. My publisher put £200 behind the bar of my local pub. We had beer and chocolate brownies and I invited my whole village. It was a lovely, stress free night. And I sold zero books!

Good luck with going Pharrell!

Expand full comment

I love this! I'm doing a mini tour and I've been thinking about ways to make each event feel more epic

Expand full comment

A big Yes to creating an experience! The idea of incorporating other art mediums is genius. It brings in other people who love photography or music or all. It will be something they talk about at work or when they meet someone for coffee. Brilliant.

Expand full comment
Mar 10Liked by Kern Carter

This is a brilliant idea! We should bring back spectacle into the book world.

That’s why I love conventions, people truly live the stories by dressings like the characters, and making videos of them acting in character.

Cosplay, music, play, there’s so much we could do during launch that would be fun.

Expand full comment

'We also need to treat our book launches more like celebrations. It should be an experience, one that reflects the significance of the months or years it took to bring our creations to life.' I love this. ❤️

Mostly, it feels too bold to take up space and let our creations have centre stage. But whatever we've created deserves so much more love in the sharing, too. The experience you're creating sounds so wholesome! May you have the best launch. Can't wait to read the book. 🧡

Expand full comment