15 Comments

love this Kern! turn it up!

Expand full comment

All the way up!!

Expand full comment

Congratulations on the book AND the upcoming launch! I love the idea of book launches being celebrations. I'm definitely a bit more on the "let's keep it nice and calm" side of life, but writing a book is like giving birth! Let's celebrate!

Expand full comment

This sounds like a tremendous idea Kern for a book event , it is unique and creative.

However exercise caution: listening to podcasts on author self-marketing, the message I get from initial from their exuberant expectation. Is the timing right ? would you host an event in a high inflation ;high interest rate ; housing/cost of living crisis ? or a booming economy ? So what are the big boys in publishing doing - take the lead without having to invest in marketing intelligence? Good luck for your event.

Expand full comment

Thanks for the heads up, Nicholas. I've considered a couple of those points and am taking a bit of a leap because I have tremendous support from my community. I'll let you know how it goes. 😏

Expand full comment

I did a BIG launch for my first thriller, 'Bone by Bone'. I loved the idea it was a celebration, a new genre of book for me (I'd had 8 books published previously), it was the first book launch of mine my daughter would get to attend and I wanted to it to be a spectacle and to be special for me and for the people who took the time to come and everyone who supported me as a writer.

I asked a cake artist to make a cake inspired by the book. We drank Prosecco. There was a photographer and press. I had an actor co-read extracts from the book with me. I blagged a designer dress. It was amazing.

It set the stage for the next two book launches - all with cake and fizz, photographers, press, actors working with me. It was wonderful and also very stressful and a lot of work to organise.

So for my fourth thriller, I went totally low key. My publisher put £200 behind the bar of my local pub. We had beer and chocolate brownies and I invited my whole village. It was a lovely, stress free night. And I sold zero books!

Good luck with going Pharrell!

Expand full comment

Hahah balance! I'll take the show for now, till I don't want to anymore.

Expand full comment

Go for it! I think I just exhausted myself. Plus, you know, the whole introvert-extrovert thing! Also a balance!

Expand full comment

I love this! I'm doing a mini tour and I've been thinking about ways to make each event feel more epic

Expand full comment

As you should be! I'm sure you're book is incredible. Create an experience so they know too.

Expand full comment

A big Yes to creating an experience! The idea of incorporating other art mediums is genius. It brings in other people who love photography or music or all. It will be something they talk about at work or when they meet someone for coffee. Brilliant.

Expand full comment

That's the goal, Santina! Thanks :)

Expand full comment

This is a brilliant idea! We should bring back spectacle into the book world.

That’s why I love conventions, people truly live the stories by dressings like the characters, and making videos of them acting in character.

Cosplay, music, play, there’s so much we could do during launch that would be fun.

Expand full comment

Yes!!!! All of this 🙌🏾 👌🏾

Expand full comment
Comment deleted
Mar 10
Comment deleted
Expand full comment

Thanks Ameesha, hope I'll be seeing you at the launch!!

Expand full comment